The need for a second international language for communication practitioners in Ghana

By Project Professional Ghana

Full Chapter

Communication Practitioners are responsible for adapting a communication strategy to organisational goals and objectives with the alignment of stakeholders and social issues (Shackleton, 2007). Communication practitioners’ ability to speak a second international language improves their interactions with other stakeholders speaking that second language. This study assess the need for a second international language for communication practitioners in Ghana. To achieve the objective of the study, convenient sampling was used to select ten (10) public relation officers, two (2) writers, twenty (20) editors, twenty (20) bloggers, twenty (20) journalists, and eight (8) new announcers in the Greater Accra Region of Ghana. The main data collection instrument used was the questionnaire. The data were analysed using Statistical Package for Social Sciences (Version 26) software and presented using percentages, frequencies and tables. The findings revealed that the ability to communicate in a second international language helps in the development of a more positive attitude toward the target language and culture. It was recommended that there should be the availability of learning and teaching materials for a second international language. This will enable communication practitioners to train their minds to remember new words, make connections between them, and use them in contextual situations